Baylor University

Baylor University set out to align its brand with a new vision centered on academic excellence, research, Christian stewardship, and global impact. Despite growing awareness, many still misunderstood Baylor’s identity, affecting reputation and yield.

SimpsonScarborough created “Baylor in Deed”, a campaign showcasing the personal impact of students and the collective good of the institution. By highlighting the intersection of faith, knowledge, and service, the campaign positioned Baylor as a top choice for academically talented, faith-driven students.

Role: Designer