Boise State University

Boise State partnered with SimpsonScarborough to expand its legacy of bold innovation beyond athletics. Inspired by the university’s iconic blue turf, we developed a campus-wide brand strategy and statewide campaign that positioned innovation at the heart of the institution. The work spanned an institutional spot, paid media, a campaign landing page, large-scale environmentals, and an on-campus launch, supported by training for more than 100 marcom professionals to ensure adoption across a decentralized model.

Role: Designer