The Higher Ed CMO Study

For over a decade, SimpsonScarborough has tracked trends in higher education marketing through the Higher Ed CMO Study. The fifth wave gathers insights from more than 250 institutions, distilled into four key chapters to help senior marketing leaders advance their role and make a meaningful impact on their campuses.

Each chapter provides in-depth, comprehensive analysis, offering long-form insights that dig beneath the surface of higher ed marketing trends. The findings were shared with audiences through a virtual conference, giving leaders an interactive experience to explore the data and apply it to their own institutions.

Role: Designer